Discerning whether an email correspondence is formal or informal is an important step in writing an effective email marketing piece.
A job application
An email from one company to another company
An email to a customer
An email to your manager
A complaint to a shop
A birthday greeting to a colleague
A message to a friend on a social networking site
An email to a colleague who is also a good friend
A social invitation to a friend at your workplace
Some things to avoid when writing formal emails:
Colloquial words: “wanna” (want to), Y’all (You all)
Contractions: Can’t, Didn’t, Haven’t
Clichés: I will have email you the report in a jiffy. Vs. I will email you the report as soon as possible.
Abbreviated words: ASAP, lol, P.S
Imperative words or sentences: Stop, Do this, Go ahead